Here you will find answers to the most commonly asked questions.


What is STRÖM?

STRÖM is the next generation of all-white nicotine pouches, available in a range of flavours.
It brings excellent product quality, with a long-lasting nicotine and flavour release.
It has been developed in collaboration with a well-established pharmaceutical company, with
over 100 years of experience in nicotine and nicotine replacement therapy products.

Where does STRÖM come from?

STRÖM is produced in Denmark for Insurgent Ventures II, a newly set up division of
Scandinavian Tobacco Group. Scandinavian Tobacco Group employs approximately
10,000+ people worldwide. The group has its head office in Denmark where the group
parent company, Scandinavian Tobacco Group A/S, is publicly listed. Scandinavian Tobacco
Group has sales offices in North America and Europe and is selling products in around 100
markets around the world.

About nicotine pouches

What are nicotine pouches?

A nicotine pouch is a bag that contains fibres and active ingredients such as nicotine in
combination with flavours and sweeteners. Placed under the upper lip, pouches provide an
easy way to deliver a full nicotine experience, but in a discreet format.

Do our nicotine bags contain tobacco?

No, the portions only contain extracted nicotine that comes from tobacco leaves.

What is nicotine?

Nicotine is a nitrogenous substance found naturally in the tobacco plant. Nicotine is the
addictive component in smoking tobacco and snuff, as well as in other nicotine-based

Where does the nicotine in our product come from?

The nicotine is extracted from tobacco leaves and added to the other ingredients in our

What are our nicotine pouches made of?

STRÖM nicotine pouches are made from oat fibres, nicotine, food-grade flavours,
sweeteners and fillers. For more information on the different variants, see the bottom label of
each variant.

Why is the colour of STRÖM pouches off-white and some other brands bright white?

The powder in our pouches doesn’t have any artificial colouring and is not bleached. It
contains over 80% plant-based, natural ingredients. This speaks of our commitment to focus
on the most pleasant mouth feel and taste experience we can deliver – above everything
else, to deliver complete enjoyment to all our valued consumers.

About product usage

How are nicotine pouches used?

To open your can, you need to break the perforation along the side label and unscrew the
lid. Our pouches can be discreetly used anytime and anywhere. Place the nicotine pouch
under the lip, and the nicotine is then absorbed through the gums. Once you have placed
the nicotine pouch, you can use it for up to 60 minutes or as long as you enjoy it.

How do I dispose of the product?

Please dispose of your used pouches responsibly, in a trash can nearby, or put them
conveniently in the waste compartment at the top of the can lid. When the can is empty, you
can dispose of it with your other plastic waste.

What is the right flavour & strength for me?

To fully enjoy our products, it is important to choose the right option for you. If you use our
products more rarely, milder flavours will suit you better, while as an experienced user, you
may go for the stronger flavours. We have a simple dot system, from one to four dots, so
you know which strength suits you best.

How many nicotine pouches are in a can and how long does a can last?

There are 20 nicotine pouches in a can. The use depends on various factors, such as
personal taste, preferences, the nicotine effect you’re looking for, or whether you are an ex-
smoker. Only you know the right amount for you. For a regular user, a can will last between
1 and 2 days. The effects of our pouches last up to an hour. Most users like to enjoy it for
somewhere between 20 to 40 minutes.

How to keep the product fresh?

You should store the product at room temperature. Once you open the box, it’s best to use it
within 5 days. Otherwise, the pouches might start losing moisture and the flavour and
nicotine sensation could be reduced.

Do nicotine pouches have an expiry date?

For the freshest experience, it’s best to use STRÖM within 12 months after the production
date, printed on the bottom of every can. There’s no risk in using STRÖM after this, but the
flavour and nicotine experience might be reduced.

Can you reuse nicotine pouches?

No. We recommend using a new pouch every time.

Can I recycle the packaging?

The STRÖM can is made from 100% bioplastics created with pine-tree oil extracted from
leftover materials from the pine tree. The empty can should be disposed of responsibly, as
you would do with other plastic materials.

About product safety

Are nicotine pouches harmful?

Nicotine pouches are a less harmful alternative to smoking. Still, they contain nicotine, which
is an addictive substance. Our pouches are not intended for persons under the age of 18. If
you are pregnant or breastfeeding, you should not use these products, and if you have a
medical condition you should consult a doctor before using any nicotine product.

Is it okay to swallow my saliva when using STRÖM?

The ingredients found in STRÖM pouches are not harmful to adults if consumed in
reasonable quantities.

Can you chew it?

We would recommend against it. Our products are meant to be used by placing the pouch
between your upper lip and gums. Chewing on the pouch might inhibit the performance.

What happens if you swallow the pouch?

The pouches are not made for digestion. Although the ingredients we use are mostly natural,
if you accidentally swallow the pouch and start experiencing any discomfort, we advise that
you consult a medical professional. Make sure that you have the box with the list of
ingredients with you. Keep out of the reach of children.